Our Brand Story

GROOMMM wasn’t built in a boardroom.
It was built in parking lots, on Sunday mornings, and during late nights after long workdays.

We’re Aditya Sahni and Sajal Sahni - two brothers who grew up believing that taking care of your vehicle isn’t a chore.

It’s respect.

Respect for what you worked hard to buy.
Respect for the machine that carries your ambitions.
Respect for the small details most people overlook.

Some of our earliest memories involve washing our vehicle together - arguing over who left streaks, who used too much polish, who missed a spot. What started as routine slowly became obsession.

We weren’t from the detailing industry.
We weren’t chemists.
We were just users who cared deeply.

The Frustration That Started It All

Like most people in India, we tried everything available.

Cheap local cleaners that were too harsh.
Over-glossy polishes that felt artificial.
Imported products that didn’t justify their price.

Some products cleaned.
Some shined.
But very few felt right.

And we kept asking one question:

Why isn’t there a reliable, surface-safe, performance-driven autocare brand built properly for Indian roads and Indian weather?

Dust that settles in hours.
Heat that fades dashboards.
Monsoons that test everything.

That question turned into late-night discussions.
Those discussions turned into experiments.
And those experiments became GROOMMM.

What We’re Building

We are not building hype.
We are building standards.

Every product we release follows one simple rule:

If we wouldn’t confidently use it on our own car or bike, we won’t sell it.

We refine textures.
We test finishes.
We improve durability.
We listen to feedback.

Because this isn’t just inventory to us.
It carries our name.

Our tagline isn’t marketing.

Care For Every Ride means:

• The first bike you bought with your own savings
• The family car that handles daily responsibilities
• The weekend drive that clears your head
• The late-night ride that feels like freedom

Every ride carries emotion.
Every ride carries effort.
Every ride deserves proper care.

When you care for your vehicle, you protect more than paint -
you protect pride, memories, and momentum.

That’s what we build for.

This Is Just The Beginning

We are building GROOMMM slowly, intentionally, and honestly.

Not for quick attention.
Not for shortcuts.

But for long-term trust.

If you care about your vehicle the way we do,
you’re already part of this story.

And when you choose GROOMMM,
you’re not just buying a product.

You’re supporting two brothers building something they deeply believe in.

Aditya Sahni & Sajal Sahni
Founders, GROOMMM
Care For Every Ride.